SBY love ♥

If you're a regular reader of gyaru magazines, especially Egg and Popteen, then you're probably not a stranger to SBY. SBY is a gyaru goods store, all the stuff they sell is made with gyarus in mind ♥

A lot of gyaru/model-produced cosmetics are sold in SBY. Most of Diamond Beauty's new releases are usually exclusively sold at SBY first. They have 2 whole walls and a revolving stand just for Diamond Lash, so they're very well-stocked. Lots of gyaru models (especially Egg models) visit SBY, you'll often see pictures on the SBY 109 blog ♥

And the main store in Shibuya 109 is awesome. (SBY is an acronym for ShiBuYa^^) Located on the 8th floor, there's a cafe corner where you can order parfaits/drinks and just chill, and the best is the makeup/mirror corner where there's a huge row of gorgeous vanity tables, large mirrors plastered on the walls, curling irons/hair straighteners and various cosmetics just lying there for you to use freely ♥ At no cost. You can just walk into the store and go to that corner to do your makeup or your hair! You can even charge your phone there! The staff are really friendly and well-dressed too!

They also sell cute accessories and small goods like bags, charms, hats, stockings, hair accessories, pouches, earrings, necklaces, bracelets and wigs.

In Shibuya 109, SBY is right across WC, Wakatsuki Chinatsu's brand.

This is their uber cute shopping bag! Front side is blue with the words "Love me SBY", the other side is hot pink with white polka dots. Best of all, it's made from recycled material and can be used again~ ♥♥♥

There's also a bigger size that's pink on the front side (picture of Itabashi Rumi, EdgeStyle model, carrying it. From SBY 109 blog)

Inside the bag~ From the 109 store I got legwear, Melliesh blushes, Bibo eyebrow pencils, a mirror, hair accessories, cute rose-print ribbon earrings! ♥

Pink leopard-print bow with golden star studs.

It has a clip at the back, as well as an elastic band so it can be clipped on or used to tie a pony tail.

Heart-shaped mirror with purple leopard print and golden bow designs on the cover.

Melliesh blushes in 01 上品ローズ (Elegant Rose), 05 小顔ブラウン Small-face Brown and 06 クリアーラベンダー (Clear Lavender).

There's also a branch in Harajuku's Takeshita Doori, named SBY Happy Room, which just sells goods. The selection is smaller, but they pretty much have the same basic things. I went to the Harajuku store before I went to the 109 store.

This was the shopping bag~ Hot pink

Love the hot pink heart-shaped SBY sticker! It's actually translucent, the color shows up well because the bag is white.

Stuff I got from SBY Happy Room, cute cuddly pink bunny, Diamond Blushes, Candy Doll Makeup Base, Decolog who's Sweet lashes, a pretty makeup pouch! The pouch has a layer of chiffon on the top (paisley print!), it's thin enough for you to make out the round gold things in the layer underneath, so it looks really pretty (: The inside is gold and there's one inner pocket.

Bunny! Extremely soft, has a cellphone strap and chain on the bunny's back so you can hang her on your phone or on your bag~ ♥

Got the Diamond Beauty blushes in Gold Jewelry and Apricot Pink. Forgot to get Honey Orange :/ But...anyway I just received my Diamond Beauty Cream Cheeks (got all 4!) and Cream Shadows (01 and 02). The Cream Cheeks are awesome so I won't be needing Honey Orange for a while! Swatches of the lovely cream goodies will come soon~

SBY Website: http://sbys.jp/

SBY Shibuya 109

Shibuya 109 8F

Tel: 03-3477-5162

Opening hours: 10am~9pm

SBY Premium Shop Tenjin

Fukuoka Prefecture, Fukuoka City, Chuo District, Tenjin 1-11-11

Tenjin Core 7F

Tel: 092-712-5557

Opening hours: 11am~10pm

SBY 109 Abeno

Osaka Prefecture, Abeno District, Abeno-suji 1-6-1

Q's Mall Shibuya 109 Abeno 2F

Opening hours: 10am~9pm

(Despite it's misleading name, Shibuya 109 Abeno is nowhere near Shibuya in Tokyo, rather, it's located in Abeno which is in OSAKA!)

SBY Happy Room Harajuku

Shibuya District, Jingumae 1-20-11

(off Harajuku Takeshita Doori)

Tel: 03-6259-2258

Opening hours: 10am~7pm

SBY Happy Room OPA

Shinsaibashi OPA 6F

Tel: 06-6282-8036

Opening hours: 11am~9pm

Closed? It's not listed on the SBY site anymore.

Lash Sightings in Tokyo ♥

Tokyo was a lash paradise! q( ´∀` )ﾉ ♥ There were sooo many brands and varieties of lashes, almost all of which looked nice and were packaged nicely. Even the "lower end" lashes weren't bad, they even had clear/thin lash bands and decent curl.

In Singapore, the cheaper types really have no quality, lash bands are thick, lashes are straight/no curl and extremely plastic looking. And the packaging is usually ugly too. So needless to say, I took a lot of pictures of the piles of lashes I saw~ (`･ω･´ )☆

ドン・キホーテ Donkihote, aka Donki, sells lots of lashes at discounted prices, except for those produced by models which usually are fixed price almost wherever you go, unless there's a closing down sale or something. Examples of relatively fixed-price brands are Dolly Wink, Diamond Lash, Jewerich, Eyemazing, Melliesh etc. Mostly model-produced ones.

First off, spotted at Kokumin, Jumily.

This is produced by Jelly model 高橋真依子 Takahashi Maiko, also known as Maichi.

They retail at 2 pairs for 1,050yen.

Most of the designs seem unique, I totally regret not getting any to try!

There are 6 different types:

No.1 - Exte Eyes

No.2 - 3Way Eyes

No.3 - Girly Eyes

No.4 - Cat Eyes

No.5 - Basic Eyes

No.6 - Dolly Eyes

Canmake lashes, 525yen per pair. 藤井リナ Fuji Lena is the face of the brand.

Also saw Dolly Wink, which was like everywhere.

Shelf of D.U.P. and other random brands at Donki. The 3 Donkis I went to (池袋, 渋谷, 新宿) each have at least 5 entire shelves dedicated to lashes alone! I didn't snap all though...most of the time my hands were full^^

Luminous Change produced by Edge Style model 板橋瑠美 Itabashi Rumi. 1,155yen for 5 pairs. Saw this at a MatsuKiyo in Takeshita Doori. I've introduced these lashes here.

Saw them at Donki too.

盛りGirl Mori Girl lashes. 298yen per pair at Donki.

They're considered lower end but they still look pretty decent!

Especially compared to the ones I see in Singapore.

Another lash shelf at the Donki in Shibuya. Chocola Co, Cheercil, Tsukema Eye, Disney Princess, Mink Fur, Premium Lash etc. And a misplaced box of Sakurina's Fairy Lash^^

Donki was my lash heaven! I spent hours thronging through the shelves of lashes and cosmetics and miscellaneous goods stacked high to the ceiling.

Eyelash Laboratory aka EyeLabo! Sold exclusively at Donki. Introduced these here before. The designers/producers of this brand are Popteen models 椎名ひかり Shiine Hikari, 秋山未来 Akiyama Miku and 河西美希 Kawanishi Miki. There are 24 different types.

These retail at 5 pairs for 1,050yen, but it was on discount at the Ikebukuro and Shibuya Donkis for 980yen. But at the Shinjuku Donki it was 798yen! Too bad I already grabbed what I wanted from the Shibuya Donki :(

Eyelash Value Pack, pack of 5 for 1,260yen, comes with glue. Astrea V. and D.U.P to the left.

Tsuji-chan lashes, produced by former MoMusu member 辻希美 Tsuji Nozomi.

5 pairs for 1,260yen. I don't know what the official name for these lashes are, all the labels and tags in the stores call it "Tsuji-chan false lashes". Spotted at a MatsuKiyo.

Spotted the 2pair pack at Donki, on discount for 578yen per pack.

Cheercil lashes going for 328yen at Donki. Original price is 399yen.

Decorative Eyelash in cute blue heart-shaped boxes!

つけま♥アイTsukema Eye/Love, 3 pairs for 598yen in Donki.

There are red boxes and gold boxes.

仮面 (Kamen) Eyelashes.

The packaging is quite cool in that they show the lashes on a cardboard eye^^

Kamen means "Mask".

More Tsuji-chan at a different Donki, and Nature is Lovely to the right.

Nature is Lovely retails at 198yen for 1pair, or 498yen for the 3pair packs.

3pair packs are only available for S-1 and S-2.

Disney Princess lashes. 698yen for 3pairs at Donki.

Diamond Lash and other Diamond Beauty products at SBY Happy Room.

The newer series, light pink and light blue trays, are only sold at Donki and SBY.

Other common drugstores only carry the older dark pink and violet trays.

SBY stocks mostly brands produced by gyaru models.

Dolly Wink, Melliesh, Eyemazing, Jewerich etc.

They also had Decolog lashes, produced by popular gyaru bloggers.

Also saw Decolog at Pink Latte in Harajuku.

There are 3 types: who's RICH, who's SWEET and who's DOLLY.

They retail for 1,260yen for 5 pairs.

Spotted these Hello Kitty lashes at Pink Latte. 1,029yen for 5 pairs.

...I came back with these! Not all of them are mine!

Just these are mine~ I should've gotten more, I regret not getting the other Decologs or trying a box of Jumily or more Candy Style T_T

Limited Edition Dolly Wink, 1,260yen for 2 pairs (1 each of No.2 - Sweet Girly and No.6 - Baby Cute) and a lash case in purple. The regular lash case is pink and retails for 420yen. Dolly Wink lashes retail for 1,260yen for 2pairs. So basically the case is free!

The 3pair packs of Nature is Lovely S-1 (top lash) and S-2 (lower lash).

ドン・キホーテ限定 GLAMOUROUS EYELASH

Donki-exclusive Limited Edition Luminous Change in 00 Glamorous Rich.

Pack of 3pairs.

Candy Style in D-5 Baby and M-2 Racoon.

These are 198yen per pair at Donki! I got these cos I saw a picture of Romihi in the latest Egg issue and loved her eye makeup, and it was listed that she was using these 2 pairs for the look.

Decolog - who's SWEET.

Liz Lisa たれ目ドーリーラブLIZ系 upper lash.

I've reviewed the lower lashes here.

Eyelash Laboratory - Sweet Fairy 002

EyeLabo - Cute Princess 001

EyeLabo - Sexy Doll 002 (upper) and Natural Angel 003 (lower)

EyeLabo - Cute Princess 002

Yeah, so not very many boxes and I'm sort of regretting now because I probably won't have a chance to try them unless I fork out a lot of extra dough for the extremely marked up prices online, if I can even find them! I forgot to get EyeLabo Sweet Fairy 003, the names/numbers are confusing and I couldn't remember which I'd already gotten. (´Д` ) Sighhh. But I was so happy seeing all the lashes! (♥´౪`♥)

I guess there's a big market for lashes there, almost every girl (teens~twenties) I saw was wearing a pair, and I also saw lots of school girls shopping for bunches at Donki. Almost every drugstore I saw stocked at least a couple of brands of lashes.

Anyway, reviews will come when I try them out! ♥