Diamond Lash has always been a, if not *the* favorite lash brand of mine (as well as many other lash lovers out there right?). They have so much variety (5 series/30 types as of now) and they're very affordable compared to other lashes out there, at only 1,050 yen for 5 pairs. And most of all, the lashes are durable and look great! When they decided to branch out to produce cosmetics as well, Diamond Beauty sealed itself as my favorite gyaru brand ♡ And they're a favorite of gyaru models as well, being regularly featured in makeup tutorials in a number of Japanese magazines ♥
These are all the Diamond Beauty products I've hauled from Japan. I love their eyelash glue, it's one of my favorites: waterproof, easy to remove and I love the tube ♥ Slowly and steadily, Diamond Beauty has been adding products to their line. Sadly, it was only after I left that the mascaras, eyeliners and their double eyelid series came out. I really love the packaging of Diamond Beauty products, they're so pretty and I feel like I'm brimming with joy when I use them (♥´౪`♥)
In Japan, Diamond Beauty is sold exclusively at SBY and Donki, with the newest releases always only at SBY. Like the lashes, the cosmetics are great, have a wide range of colors, and really are a bang for your buck compared to the other gyaru cosmetics out there, with a slightly lower price and more amount product ♡ And of course the quality is top-notch ♡ In Singapore, Diamond Beauty is now exclusively sold at Haraju-cute. Although not all products (especially the newer releases) are available, most are! It's so wonderful that many of the Diamond Beauty items that I love that can now be bought in Singapore too ♥
DIAMOND EYEBROW CONCEALER.
The brow mascara is great. Diamond Beauty offers four different colors, including a super light blond/yellow color (01 Creamy Yellow) to match lighter blonde hair, whilst most other brands at most only have up to a medium-light brown. The two colors I've bought are 01 Creamy Yellow and 04 Choco Brown. The brow mascara, or brow concealer as they've named it, is extremely opaque and thick (hence *concealer*), so it's sure to mask your original brow color to match your hair! ♥ Also, even if you have darker hair, having lighter brows can help soften your look and make it more feminine.
I think when people dye their hair a lighter shade, they often make the mistake of forgetting to match the brows, which makes the overall look seem...a little odd/funny. If your eyebrows are naturally dark, brow powder alone won't have such a flattering result, as you can see a difference between the brow hairs and the pencil color^^ How to fix this problem? Brow mascara will do the trick! It also holds the hairs in one direction to make them look more polished.
I think when people dye their hair a lighter shade, they often make the mistake of forgetting to match the brows, which makes the overall look seem...a little odd/funny. If your eyebrows are naturally dark, brow powder alone won't have such a flattering result, as you can see a difference between the brow hairs and the pencil color^^ How to fix this problem? Brow mascara will do the trick! It also holds the hairs in one direction to make them look more polished.
DIAMOND NOSE MAKEUP.
But for me, Diamond Beauty's nose shading compact is probably the most amazing addition to their makeup line. The colors are great for creating natural-looking "shadows", and everything you need to create a slimmer, straighter nose is there, with two contouring colors and a highlighter ♥ There's even variety by having two palettes, 02 Dolly Nose (left) and 01 Princess Nose (right). In the past, many girls, (including me!) used brow powder for nose shading. Kate's brow palette was the hot favorite! Then it became using contouring powder, Canmake's shading powder was the hot favorite. But now there are compacts specially for noses, hurray!
DIAMOND BLUSH.
Unlike the lighter pinks and peaches of most brands, Diamond Beauty's blush colors are bolder and darker. If you look at all the mode/otona gyaru magazine models from like Happie nuts, Jelly and Blenda, they usually have stronger and bolder cheek colors ♥
Swatches on top (04 Gold Beige, 03 Honey Orange, 02 Apricot Pink); finger-blended on the bottom. Diamond Blush is very pigmented and gives a glowy finish; because the colors have golden shimmer/pearly bits in them such that they don't appear so harsh on your face. 02 Apricot Pink is one of my favorite blushes to use, partly because it seems like a dupe for NARS Orgasm, another one of my favorite blushes (the final one is Jill Stuart's Mix Blush Compact). It gives a natural-looking flush with a golden sheen to it that gives the glow and acts as a highlighter ♥
Swatches on top (04 Gold Beige, 03 Honey Orange, 02 Apricot Pink); finger-blended on the bottom. Diamond Blush is very pigmented and gives a glowy finish; because the colors have golden shimmer/pearly bits in them such that they don't appear so harsh on your face. 02 Apricot Pink is one of my favorite blushes to use, partly because it seems like a dupe for NARS Orgasm, another one of my favorite blushes (the final one is Jill Stuart's Mix Blush Compact). It gives a natural-looking flush with a golden sheen to it that gives the glow and acts as a highlighter ♥
These were supposed to be a summer limited edition item, but maybe it's become permanent? Great news anyway, cos now they're easier to repurchase! Somewhat similar to Canmake's Cream Cheeks, all four colors are pretty, the finish emits a glow, the texture is smooth, creamy, easy to blend and goes on like a dream. I like to use these after BB cream, then top them off with a powder blush to set it and get more color.
The above are swatches and not blended, and the colors aren't actually extremely pigmented. Obviously when you blend them the color spread out, lightens and blends in with your skin color. When blended, they look extremely natural and not too obvious ♥ They can be layered to achieve greater intensity, depending on your liking.
The above are swatches and not blended, and the colors aren't actually extremely pigmented. Obviously when you blend them the color spread out, lightens and blends in with your skin color. When blended, they look extremely natural and not too obvious ♥ They can be layered to achieve greater intensity, depending on your liking.
Like the Cream Cheeks, these were launched in summer 2011 and also supposed to be summer limited edition, but now they're available in Singapore too! I still saw them in the SBY store in Osaka, so guess they're staying for now. Although it's called Diamond Beauty Cream *Eyeshadow*, there's a line below it saying [Face Color] so you can safely use it all over your face should you desire to do so.
Swatches on the left (03 Brilliant Gold, 01 Pink Gold, 02 Nude Gold), finger-blended on the right. The shadows sparkle like craaaazy under bright light ♥ The glitter particles are iridescent and multi-colored, and they shine like diamonds when spread and blended! You can use them under/around the eyes for extra sparkle; Tsubasa Masuwaka does that too! When I saw her, one of the first things I noticed was that the area under her eyes and on her cheeks were very sparkly/glittery. She probably uses the Dolly Wink Cream Shadow, but the effect is the same!
Other than Diamond Beauty, Haraju-cute also features many other gyaru-loved Japanese brands like Bonavoce, Love and Peace, Rose of Versailles and Brigitte, of which Rola is the face of! (♥´౪`♥) I seriously think that the main reason I covet the Brigitte so much is that Rola is their image model hahaha. There's even Mezaik/AB double eyelid tape and fiber, the secret weapon all girls love for creating bigger eyes!
When I first introduced Brigitte before, I never thought that it would ever be available in Singapore. But lo and behold, a few months later I miraculously saw it at a Haraju-cute corner, and actually did a double take to make sure I wasn't seeing things hahaha. No need to pine and yearn for it anymore!
So there you go, a summary on the various Diamond Beauty items I've amassed and used so far. Diamond Beauty is one of my favorite gyaru brands, it's affordable and has variety, and the quality is great. Everything is made in Japan so I feel very safe and assured putting it on my face!
Though it's a pity that the lashes, lash glue, mascara, eyeliner and eyelid tape/fiber are not available in Singapore, everything else is, and can be found at Haraju-cute. For your convenience, here's a table I've made of the Diamond Beauty items available and their prices:
DIAMOND BEAUTY
| Blush 01 Dolly Pink | S$23.90 |
| Blush 02 Apricot Pink | S$23.90 |
| Blush 03 Honey Orange | S$23.90 |
| Blush 04 Gold Beige | S$23.90 |
| Blush 05 Creamy Pearl | S$23.90 |
| Cream Cheek 01 Baby Pink | S$18.90 |
| Cream Cheek 02 Strawberry Pink | S$18.90 |
| Cream Cheek 03 Peach Orange | S$18.90 |
| Cream Cheek 04 Pure Orange | S$18.90 |
| Nose Makeup 01 Princess Nose | S$24.90 |
| Nose Makeup 02 Dolly Nose | S$24.90 |
| Eyebrow Concealer 01 Creamy Yellow | S$19.90 |
| Eyebrow Concealer 02 Caramel Brown | S$19.90 |
| Eyebrow Concealer 03 Strawberry Brown | S$19.90 |
| Eyebrow Concealer 04 Choco Brown | S$19.90 |
| Cream Eyeshadow 01 Pink Gold | S$14.90 |
| Cream Eyeshadow 02 Nude Gold | S$14.90 |
| Cream Eyeshadow 03 Brilliant Gold | S$14.90 |
| Cream Eyeshadow 04 Mint Gold | S$14.90 |
| Pressed Powder Princess Face (Translucent) | S$28.90 |
| Pressed Powder Dolly Face (Matte) | S$28.90 |
Fantastic news!! =] I wonder if they'll sell the newer cosmetics in the future??
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