Eye Love Matsuge ♥

My-oh-my, summer certainly seems to be the season of new lash releases. Hot on the tail of the Zipper release, the makers of Eyemazing release yet another line, this time collaborating with mama models, to produce the "Eye Love Matsuge" アイラブ ♥ マツゲcollection. (Matsuge means eyelash)

They're made by the same makers of Eyemazing I believe, but they are not under Eyemazing like how the Mizukitty and Zipper collections were, as noted from their product names. (Eg Mizukitty's line was Eyemazing 30X, the Zipper collaboration was Eyemazing 80X)

The Eye Love Matsuge lashes retail for 1,050yen for 5 pairs, the same price as Diamond Lash and EyeLabo. Currently, these are only sold online at the Eyemazing online store.

5 mama models (models that are mothers/have kids) collaborated and worked on designing the lashes, 4 upper and 2 lower styles, for 6 months. The magazine readers also participated through questionnaires on preferred designs, what they wanted to see etc. The result? This line of Eye Love Matsuge lashes!

Eye Love Matsuge No. 001 - Chihuahua Eye

アイラブマツゲ No. 001 - 神盛り♥チワワeye

Description: No need to customize! With a length of 4cm, it's OK for the droopy eye and cat's eye effects!

　

Eye Love Matsuge No. 002 - Alpaca Eye

アイラブマツゲ No. 002 - ラブ盛り♥アルパカeye

Description: No need to customize! With a length of 4cm, the triangular spikes give round, dolly eyes!

Eye Love Matsuge No. 003 - Bambi Eye

アイラブマツゲ No. 003 - プチ盛り♥バンビeye

Description: No need to customize! With a length of 3.5cm, you can make almond-shaped eyes!

Eye Love Matsuge No. 004 - Pony Eye

アイラブマツゲ No. 004 - 激盛り♥ポニーeye

Description: No need to customize! With a length of 3.8cm, you can get feathery lashes and half-droopy eyes!

Eye Love Matsuge No. 005 - Dolphin Eye

アイラブマツゲ No. 005 - ナチュ盛り♥ドルフィンeye

Description: No need to customize! Get natural droopy eyes, emphasis at the corners!

Eye Love Matsuge No. 006 - Rabbit Eye

アイラブマツゲ No. 006 - 甘盛り♥ラビットeye

Description: No need to customize! The 4 spikes add accents!