Tuesday, November 20, 2012

Dolly Wink Renewal

Dolly Wink came out with some new items, and revamped most of its old items with newer packaging so that matches the newer floral girly theme, as opposed to the old pink x black polka dots. I feel like the brand is shifting towards a more "grown up" and feminine look, with all the supposed "natural" lashes and neutral colors for their items.

Pencil Eyecolor, 945yen 
This is a new item, the color is Cream Lame and it's meant for highlighting under the eyes.

It also comes with a cute cap with floral details!

 (To me) the color of the Pencil Eyecolor is similar to this Cream Eye Shadow in 01 Gold, 
which got a revamp in its packaging. Price is 1,050yen.

The change in packaging. 
It also seems that the old 02 Crystal was cut from the lineup, 
as it's no longer featured on the Dolly Wink website. 

 Revamp of Eye Shadow.

 The old 01 Brown still remains 01 Brown.
But the old 02 Gray Pink, 03 Blue Orange and 04 Green Pink have been discontinued.
However, there are two new palettes in the lineup.

02 Pink Brown 

 03 Smoky Brown

Three new eyelashes were also added to the lineup: 15 Pure Girl, 16 Dolly Mix and 17 Diamond Dolly.  The old line, No.1~No.8 got revamped packaging. However three were also discontinued: No.3 Natural Girly, No.6 Baby Cute and No.7 Vivid Pop. 

No.15 Pure Girl 
This is a partial lash for the ends of the eyes.
According to the description, it's a cross-type lash meant to give natural droopy eyes (tare-me) and is recommended for wear in the office; for OLs and university students.

The promo image for No.15 Pure Girl. 

No.16 Dolly Mix
The lash has volume at the base, and will emphasize the irises and  the pupils for a grown-up look.

Promo image for No.16 Dolly Mix.

No.17 Diamond Dolly 
A mixed type lash with three different types at the inner end, middle and outer end.
It also has a black lash band, as opposed to the clear ones for Dolly Wink's other lashes, because many fans requested Tsubasa to make a black band type lash. It's meant to emphasize the double eyelid and the irises.

Promo image for No.17 Diamond Dolly. 

Dolly Wink's all-time best-selling eyelash, No.1 Dolly Sweet.

 New promo image for No.1 Dolly Sweet.

No.2 Sweet Girly

 New promo image for No.2 Sweet Girly.

No.4 Feminine Style 

 New promo image for No.4 Feminine Style.

 Dolly Wink's best-selling lower lash, No.5 Real Nude.

 New promo image for No.5 Real Nude.

No.8 Pure Little 

New promo image for No.8 Pure Little.

Also revamped quite a while ago were the eyeliners, both pencil and liquid. And for a while, the mascara was available in brown (limited edition), in a packaging that matches the new Dolly Wink theme. The pink tube is 01 Long, and the blue tube is 02 Volume. 

However, the regular black mascara has not changed packaging, and on the website it's still the old polka dot packaging version...Kinda odd since it's the only item with the old packaging now! (Other than the sharpener!)


  1. great post,this new changing sure is great way to introduce dolly wink n making more ppl to try this pro..definitely gonna try this..thx for making post about this

  2. wow! that new packaging is pretty :3 You love eyelashes so much! It's never boring to read your blog. I love lashes too ♥